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Welcome to ABCM
Audit Bureau of Circulations Malaysia.

ABC disseminates verified, transparent and accountable circulation numbers of its members; it is not arbitrary.

Latest Audit Reports

January to June 2015

The ABC verified audited circulation numbers ensure that advertising expenditure is made on the basis of accurate audience size information, viz.total numbers, breakdown by geographical location, as well as, nature of the distribution.

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What is ABC?

There are publications out there that exaggerate their circulation figures to look more attractive to media buyers and advertisers.

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April 11, 2016

Dan Eye Apr 2016 – Carat’s Monthly Update – April 2016

Globally, 91% of retail brands (in 2015) in beauty, apparel, electronics, big box (e.g. Macy's) and home goods were active on ...
February 23, 2016

Dan Eye Feb 2016 – Carat’s Monthly Update – February 2016

China, already Malaysia’s biggest trade partner, is possibly now also its biggest foreign investor, after 1MDB investments ...

The Audit Bureau of Circulations Malaysia (ABC) appointed Mr. Fan Chen Yip as its Chairman during the 40th Annual General Meeting on June 17, 2015.

As the Trading Director of Dentsu Aegis Network Malaysia, Fan has over 20 years of experience in the media agency business and his position has equipped him well to helm the role as ABC Chairman. He started as Group Account Director for Carat Malaysia at Dentsu Aegis Network and rose up to be its first-ever General Manager in 2011. In 2012, Fan added another feather to his cap as Dentsu Aegis Network’s Trading Director, overseeing the entire portfolio of media buying and trading for the Group in Malaysia.  Fan previously held the Vice-Chairman’s post at ABC Malaysia.

Announcement of New ABC Chairman 2015