The ABC verified audited circulation numbers ensure that advertising expenditure is made on the basis of accurate audience size information, viz.total numbers, breakdown by geographical location, as well as, nature of the distribution.
ABC disseminates verified, transparent and accountable circulation numbers of its members; it is not arbitrary.
The Audit Bureau of Circulations Malaysia (ABC) appointed Mr. Fan Chen Yip as its Chairman during the 40th Annual General Meeting on June 17, 2015.
As the Trading Director of Dentsu Aegis Network Malaysia, Fan has over 20 years of experience in the media agency business and his position has equipped him well to helm the role as ABC Chairman. He started as Group Account Director for Carat Malaysia at Dentsu Aegis Network and rose up to be its first-ever General Manager in 2011. In 2012, Fan added another feather to his cap as Dentsu Aegis Network’s Trading Director, overseeing the entire portfolio of media buying and trading for the Group in Malaysia. Fan previously held the Vice-Chairman’s post at ABC Malaysia.Announcement of New ABC Chairman 2015