Topic – #Dare2Disrupt, The uncomfortable Truth.
Abstract: Pi Yee will be sharing 3 truths that will make marketers uncomfortable today. What every marketer struggles to grapple with is at the end of the learning curve is a new steeper one to climb. If the future is now, how should we face it? Is your partnership build for now or future? How should we focus on the next to leapfrog the now? #Dare2Disrupt, The uncomfortable Truth.
Profile: Piyee has almost 20 years’ media and brand marketing experience, of which 14 years was invested in Starcom, MediaVest Group and Optimedia. Her vast experience has seen Piyee work with a multitude of clients across various industries including FMCG, Healthcare, Sanofi Aventis, Media, Petroleum, Automobile, Tourism, Luxury as well as Finance, E-Commerce, Technology and Telcommunications. In her current role as Managing Director of Starcom, MediaVest and Optimedia she presents integrated approach towards the media, interactive, analog and digital universes to leverage scale and technological innovation for advertisers.