Serm Teck Choon (Moderator)

Country Head and MDA President

Topic – “Fireside Chat with Kevin Eyeota and Darin Tubemogul: “”Cross Screen Advertising: Are We There Yet?”
Fireside Chat with Richard Foan and Joe Nguyen: “The Utopia of Measurement: The Reality, the Challenges and the Future”

Profile: Serm Teck Choon is Country Head of Malaysia at CtrlShift, a data-driven audience solutions company. He oversees operation of CtrlShift Malaysia, and leads product initiatives and drives strategic partnership at CtrlShift. Prior joining CtrlShift, Serm was Star Media Group Berhad’s digital products head leading the digital product development and management. He played a key role in making The Star Online as the leading news portal in the region. Serm is also president of Malaysian Digital Association (MDA) and MDA representative for Audit Bureau of Circulation Malaysia. Serm launched the first audience measurement currency in the region for MDA in 2010. His ePaper auditing framework was incorporated in 2013 ABC Audit Guideline which push print media to aggressively launch their digital editions later. Serm is regularly invited by Malaysia’s TV stations to comment on latest developments and trends in the digital industry.