Topic – Newspaper Reinvented
Abstract – How Media Brands can most effectively use print in today’s increasingly digital age, including insights on some of the most successful UK brands.
Topic – Digital Ad Trading
Abstract: How best to deliver trust and accountability in digital ad trading, looking at the key challenges in this area such as Brand Safety, Viewability and Fraud.
Profile – Richard is Group Executive Director of Communication & Innovation at ABC. Richard is a very well- known personality in the digital media industry who is respected for his experience and informed opinion. He facilitates innovation and communication at ABC in line with industry needs. Richard is Chair of the global IFABC Web Standards Group and Chair of JICWEBS (Joint Industry for Web Standards in the UK and Ireland). Richard regularly presents to the global media industry on issues associated with the accountability of digital media. ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.