Topic – Using audience data to find your target customers online.
Abstract: Media spend is still primarily focused on offline and traditional media, however, your audience is increasingly spending more and more time online. You need to be where your customers are and audience data can help you target them. We will answer the following questions:
Profile: Kevin Tan is based in Singapore and has been working internationally for over 20 years. He was formerly SVP International at Adify (Cox Enterprises); VP Advertising Sales and Sponsorships for Viacom/MTV Asia-Pacific; CEO/Founder at iamasia (the leading internet audience measurement company in Asia); and Managing Director at Taylor Nelson Sofres China. He has also worked for AC Nielsen and has consulted for leading international digital marketing, advertising, market research, and audience data companies. Kevin is a graduate of Duke University.