Latest Audit Report

The ABC verified audited circulation numbers ensure that advertising expenditure is made on the basis of accurate audience size information, viz.total numbers, breakdown by geographical location, as well as, nature of the distribution.

Use of such information in media selection ensures advertisers’ marketing budgets can be evaluated on the basis of cost-efficiency of the advertising ringgit (CPM).

Advertisers and advertising practitioners are encouraged to ensure they utilise publications that have had their circulation audited and verified by ABC Malaysia annually. It is without doubt that publishers committed to transparency in circulation data, provide advertisers assurance that their advertising communication reach is valid.