The Audited Net Average Circulation / Distribution Figures per Publishing Day show a true and fair reach of our members during the period 1st July 2017 to 31st December 2017 . The Circulation Auditors who performed the audit have represented to ABC that the records and other documents were examined in accordance with the Circulation Reporting Standards for Newspapers and Magazines adopted by ABC during the said audit period.
Amongst the objectives for verifying these figures is to give a reasonable assurance on the optimization of the yield from the advertising ringgit spend. Reasonable assurance is a high level of assurance but not a guarantee that an audit will always detect a material misstatement when it exists as misstatements can arise from fraud or error not detected during an audit.
However, ABC believes that the auditors engaged to perform the circulation and distribution audit exercise professional judgement and maintain professional scepticism throughout the audit. Advertisers and advertising practitioners are encouraged to utilise publications that have had their circulation and distribution audited and verified by ABC Malaysia periodically as the members of ABC are committed to transparency in measuring their brand’s presence.
Please download the latest audit reports below.