ABC Malaysia’s latest audit report revealed that on an average, approximately 3.3 million copies of the print edition of newspapers are circulated daily in the country.
Ms. Foong Ai Peng, Vice Chairman and Audit Committee Chairman of ABC said that the Net Average Circulation per Publishing Day during the period was encouraging because newspapers remain a vital communication tool despite the reduced purchasing power of most consumers due to recent price hikes in many essential goods and services. She added that members of ABC should be commended for standing for transparency and integrity of the Net Average Circulation Figures of their publications..
This figure, for the period 1st January 2016 to 30th June 2016, comprise copies in the languages of Bahasa (1.4M copies), English (1.1M copies) and Chinese (0.8M copies) sold / distributed by ABC Members in Peninsular Malaysia, Sabah and Sarawak. This is by 24 Daily Newspapers and 9 Weekly Newspapers.
Ms. Ai Peng further commented that the members of ABC are actively engaging in the media platforms available in the digital sphere as evident in the growth of 20% in the Net Average Circulation per Publishing Day of the Digital Replica Edition of Print Newspapers during the period 1st January 2016 to 30th June 2016 compared to that during the period 1st July 2015 to 31st December 2015.
Mr. Yap Chee Weng, Chairman of ABC, pointed out that the total press spend, YTD October 2016 was 51% of total media spend. This translates to RM3.038 Billion.
The detailed circulation breakdown is available at our website www.abcm.org.my