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June 30, 2016
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DISRUPT OR BE DISRUPTED – XVII ABC WORKSHOP Sep 1-4, 2016 IN PHUKET

MEDIA RELEASE:

PETALING JAYA, August, 2016 – The 17th ABC Media Workshop 2016 at the Mövenpick Resort in Phuket between September 1 and 4 aims to explore the primary challenge being faced by most marketers and media channels today: Disruption.

Marketers today are increasingly encountering and managing a wider set of issues/challenges beyond the simple focus on brand, category and immediate or “traditional” competition. This is affecting all marketers and almost all categories of products and services, including media companies.

Prominent examples of disruption are the use of mobile device applications to hail cabs and access various entertainment content streaming. Hotel-less lodging and home delivery shopping have also been made possible as well by the same technology.

“Marketers, including established blue-chip corporations, are being coerced to review, adapt, evolve, experiment or even re-invent their products and services marketing and remain competitive,” said Ms. Foong Ai Peng, the conference’s Organising Committee Chairman.

“The speakers at the conference will explore the various factors behind disruption and examine the type and nature of challenges facing us. The conference will also look at how this is affecting all marketers, including media companies, and offer potential counter-measures,” she said.

Experienced “disruptors” within the industry have been enlisted to share their successes in dealing with business disruption. Apart from the wider enhancement of knowledge and skill-sets amongst participants, the conference hopes to foster competition and growth in the Malaysian marketing and communications industries.

See Hua Daily News (Platinum Sponsor); Star Media Group and Sun Media Corporation (Gold Sponsors); Sin Chew Media Corporation and Kumpulan Utusan (Silver Sponsors) and Malaysian SME and comScore (Bronze Sponsors) are partners for the XVII ABC Media Workshop 2016 at the Mövenpick Resort & Spa Karon Beach.

The Malaysian Advertisers Association (MAA); Media Specialist Association (MSA); Malaysian Newspaper Publishers Association (MNPA); Mayflower (Official Travel Agent) and AirAsia (Official Airlines) have also come onboard to support it. Ms. Foong welcomed sponsorship queries for the conference.

The all-inclusive fees for the conference, which are HRDF-claimable with a 50% rebate, are set at RM2,800 (twin-sharing) and RM3,200 (single) for ABC Members. Non-members pay RM3,000 (twin-sharing) and RM3,500 (single).

For reservations and further details, kindly contact the conference secretariat at 03-7660 8535 or email rekha@macomm.com.my. Registration closes on August 23, 2016. Please visit www.abcm.org.my for more details.