PETALING JAYA, 26 MAY, 2016 – ABC Malaysia’s latest audit report revealed that on an average 2.29 million copies of newspapers are circulated daily in the country.
This figure, for the period 1st July 2015 to 31st December 2015, comprise copies in the languages of Bahasa Malaysia (679,113 copies), English (732,009 copies), Chinese (838,211copies) and Tamil (45,037 copies) sold/distributed by ABC Members. It represents 12 daily newspapers in Peninsula and 13 newspapers in East Malaysia.
As consumers are rapidly adopting mobile and other cross screen devices for their news consumption, print publishers are adapting and expanding their business models to satisfy this new demand trends into mobile, social and video dissemination of news.
Audit Committee Chairman Ms. Foong Ai Peng, who is also ABC’s Vice-Chairman, added that digital replica edition attained a remarkable growth of 42% during the period compared to the period 1 Jan 2015 to 30 June 2015.
ABC Chairman Mr. Fan Chen Yip concurred that these key takeouts from the report underlined the ABC’s conviction that the print product remains a major part of the business and is likely to retain this status quo in the future said.
ABC Malaysia is carefully managing the impact of the diversification of news platforms and is exploring new products and services for measurement services whilst enlisting industry support for their implementation.
In 2015 newspapers had garnered RM4.1Billion in Ad revenue representing 28% of total ADEX in the country.