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July 3, 2017
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Foong Ai Peng and Jasmin Omar – Steers ABC from 2017 – 2019

Foong Ai Peng and Jasmin Omar

The 42nd Annual General Meeting of Audit Bureau of Circulations (ABC) was held on 19 June 2017. Ms Foong Ai Peng was appointed as the Chairman and Mr Jasmin Omar was appointed as Vice Chairman for the term 2017 – 2019.

Ai Peng said that for the past 42 years ABC has been an independent body that reported the Audited Net Average Circulation/Distribution Figures of Print Publications (Newspapers and Magazines). She added that since 2012 ABC has also been reporting the Audited Net Average Circulation of the Digital Replica of the Print Newspapers and Magazines.

However, times are changing. Consumers are shifting to screens to obtain news and information which is disseminated quicker and easier. Media owners, aware of this consumption pattern change are making bigger footprints in the digital sphere. ABC has also begun preliminary research on certifying the data on the volume of traffic in the digital sphere.

A cross-industry initiative has been mooted by ABC to form a Joint Industry Digital Committee (JIC Digital) to establish guidelines to generate an online ad trading process. ABC is of the opinion that these guidelines will provide a true and fair count of people navigating the digital sphere for news and information. It is ABC Malaysia’s ambition to establish industry-agreed standards for digital measurement by verifying traffic figures of the media owners as a stamp of trust to the industry.

This initiative is supported by Malaysian Advertisers Association (MAA), Association of Accredited Advertising Agents Malaysia (4As), Media Specialists Association (MSA), Malaysian Digital Association (MDA) and Malaysian Newspaper Publishers Association (MNPA).

This is an important milestone as ABC will expand the delivery of verified, transparent, comparable and independent data to aid media-buying decisions.

Ai Peng and Jasmin Omar believes that the current Board will continue to steer ABC to new heights and they also expressed their appreciation to the outgoing Board led by Yap Chee Weng.

The detailed circulation breakdown is available at our website www.abcm.org.my

ABOUT ABC

 

Founded in 1975, The Audit Bureau of Circulations (ABC) is a non-profit industry sponsored organization to verify and report facts of the circulation of newspapers and magazines, as well as other auditable media.

 

For more information on ABC, please visit abcm.org.my or contact the Secretariat at Macomm Management Services Sdn. Bhd. at +603-7660 8535