Why be a member?

1. To provide assurance to advertisers that the circulation they are buying is being delivered.
2. To provide assurance to advertisers that the circulation of all audited media vehicles are being  reported on the same basis:
   - Standard Definitions
   - Uniform Qualifications
   - Comparable Reports
3. To provide assurance to audited publishers that their competitors are being measured on the same objective and vigorous basis as they are.
4. To bring discipline and credibility to the print media marketplace.

Why Circulation Audits should be conducted by an independent, non-profit Bureau with Tripartite Membership?

Tripartite Membership – advertisers, advertising agencies and publishers – truly reflect the print media marketplace. Each member has a voice in the establishment of the Bureau’s bylaws, rules, definitions and standards. Each member has a voice in electing representatives to the Bureau’s Board of Directors.

ABC Affiliation Means Credible Circulation

ABC’s Audit Reports and Publishers’ Statements sends strong messages to newspaper and magazine advertisers and media buyers that the circulations claims are above reproach.  With ABC verification, buyers are assured that the circulation data that they use are credible, reliable and accountable.

How do members make media buyers aware of their ABC affiliation? ABC rules allows members whose initial audits are completed to publicise their affiliation with the use of the ABC logo and the words ‘Member of Audit Bureau of Circulations’.