Overview

The XVII ABC Media Conference 2016 in Phuket (Thailand) between September 1st  and 4th aims to lead the way in understanding the flow of content across various media platforms and reshaping how businesses use these platforms to create new experiences and forms of media in ways that have not possible in the past.

The conference’s theme, Disrupt or Be Disrupted, addresses the challenges posed by the converging media to established business models and industry frameworks.

It also helps members of the media, marketing and advertising industries to rethink existing assumptions on reaching or involving consumers and working together in developing successful content products and services.

Speakers

speaker-darin-williams

Darin Williams

Managing Director, Southeast Asia

TubeMogul, Inc

speaker-eugene-chan

Eugene Chan

Head of Communications & Marketing Services

Nestle Malaysia-Singapore Region

speaker-geoff-tan

Geoff Tan

Managing Director

Luxury & Custom Publishing SPH Magazines

speaker-joe-nguyen

Joe Nguyen

Senior Vice President, Asia Pacific

comScore, Inc.

speaker-kevin-tan

Kevin Tan

Chief Executive Officer

Eyeota

speaker-prashant-kumar

Prashant Kumar

Senior Partner

Entropia

speaker-prahun-dutt

Prahun Dutt (Moderator)

Chief Marketing Officer

Sun Media Corporation and ABC Board Member

speaker-richard-foan

Richard Foan

Group Executive Director

Communication & Innovation at ABC

speaker-reuben-vijaratnam

Reuben Vijaratnam

Country Director, Malaysia

AdParlor Asia Pacific

speaker-spencer-lee

Spencer Lee

Head of Commercial

AirAsia Berhad

speaker-serm-teck-choon

Serm Teck Choon (Moderator)

Country Head and MDA President

CtrlShift Malaysia and MDA

speaker-woei-hern

Woei Hern

Executive Creative Director

Ensemble Worldwide

speaker-wong-pi-yee

Wong Pi Yee

Head of Media

Malaysia Publicis One

Schedule

Day 1

Thursday, Sep 1, 2016

6.45pm Assemble and depart for dinner
7.30pm Welcoming Dinner at Kan Eang 2 Phuket Restaurant
9.15pm Return to hotel
9.45pm Arrive hotel. Free & Easy

Day 2

Friday, Sep 2, 2016

7.00am to 8.45am Networking Breakfast
Venue : Pacifica
Time: Open daily from 6.00 am till 10.30 am
8.45am to 9.00am Registration – Participants
9.00am to 9.05am Emcee introduction
9.05am to 9.15am Welcome Remarks by Yap Chee Weng, Chairman of ABC Malaysia
9.15am to 9.30am Welcome Remarks by Foong Ai Peng, Organizing Chairperson and Vice Chairman of
ABC Malaysia
9.30am – 10.00am Disruption and the Wild Wild West: The journey from a martyr to a Gamechanger
Prashant Kumar
Senior Partner, Entropia
10.00am – 10.30am Newspaper Reinvented!
Richard Foan
ABC UK group Executive Director, Comunication & Innovation and Chair of the global
IFABC Web Standards Group and Chiar of JICWEBS (Joint Industry for Web Standards
in the UK and Ireland)
10.30am – 10.50am Networking Break at foyer (20min)
10.50am – 11.20am Fix it, even if it ain’t broken!
Geoff Tan
Managing Director of SPH Magazines
11.20am – 11.50am The AirAsia Way
Spencer Lee
Head of Commercial, AirAsia
11.50am – 12.20pm Fireside Chat 1: “Sustaining newspapers/print media in the era of digital evolution”
Prashant Kumar, Richard Foan and Geoff Tan
Moderator: Prashun Dutt, CMO of The Sun Malaysia
12.20PM – 1.40pm Networking Lunch (1hr 20min)
1.40pm – 2.10pm The Digital Dilemma: Ad Fraud, Viewability and Beyond
Joe Nguyen
APAC SVP of Comscore
2.10pm – 2.40pm Digital Ad Trading
Richard Foan
ABC UK group Executive Director, Comunication & Innovation and Chair of the global
IFABC Web Standards Group and Chiar of JICWEBS (Joint Industry for Web Standards
in the UK and Ireland)
2.40pm – 3.10pm Fireside Chat 2: “The Utopia of Measurement: The Reality, the Challenges and the Future”
Richard Foan and Joe Nguyen
Moderator: Serm Teck Choon, Country Head, CtrlShift Malaysia and MDA President
3.10pm – 3.30pm Networking Break (20min)
3.30pm – 4.00pm Using audience data to find your target customers online
Kevin Tan
CEO and Co-Founder, Eyeota
4.00pm – 4.30pm Using Video Programmatic to Build Your Brand
Darin Williams
MD SEA, TubeMogul
4.30pm – 5.15pm Fireside Chat 3: “Cross Screen Advertising: Are We There Yet?”
Kevin Tan and Darin Williams
Moderator: Serm Teck Choon, Country Head, CtrlShift Malaysia and MDA President
5.15pm – 5.20pm Closing Remarks of Day 1 by Organizing Chairperson & Souvenirs to Presenters
Group Photo
Housekeeping by Emcee
6.20pm Assemble at lobby to depart for Dinner from Hotel (4 coaches)
7.00pm Duty Free Shopping at Royal Paragon
8.30pm Welcome Dinner at Hua Gu Restaurant
10.30pm Dinner ends
10.45pm Depart from Restaurant to Hotel

Day 3

Saturday, Sep 3, 2016

7.00am to 8.45am Networking Breakfast
Venue : Pacifica
Time: Open daily from 6.00 am till 10.30 am
8.45am to 9am Registration
9.00am to 9.15am Recap of Day 1 and Day 2 by Emcee
9.15am – 9.45am #Dare2Disrupt, The uncomfortable Truth
Wong Pi Yee
Head of Media, Malaysia Publicis One
9.45am – 10.15am Winter is coming. Disruption is on the way. Or is it already here?
Woeihern Chan
Executive Creative Director, Ensemble WorldWide
10.15am – 10.30am Networking Break
10.30am – 11.00am Winning at social, powered by technology
Reuben Vijaratnam
Country Director – Malaysia, Adparlor
11.00am-11.30am How Batman Wins – Shifting mindsets in disruptive times
Eugene Chan
Head, Communications & Marketing Services Nestle, Malaysia and Singapore
11.30am – 12.00pm Certificates to Attendees and Closing Remarks by Yap Chee Weng, Chairman of
ABC Malaysia
12.00pm – 2.00pm Networking Lunch
2.00pm – 5.00pm Newspaper plant visit
5.00pm Free & Easy

Day 4

Sunday, Sep 4, 2016

7.00am to 8.45am Networking Breakfast
Venue : Pacifica
Time: Open daily from 6.00 am till 10.30 am
9.00am Hotel Check Out for Group A
9.15am Assemble at hotel lobby for Group A
10.35am Phuket airport
11.45am Depart from Phuket on AirAsia – Group A – AK825
12.00pm Hotel Check Out for Group B
12.15pm Assemble at hotel lobby for Group B to shopping mall in Phuket town
1.35pm Depart from Central Festival Shopping Mall
2.30pm Phuket airport
5.10pm Depart from Phuket on AirAsia – Group B – AK827

Supporting Partners (Sponsors)

Platinum

Gold

Gold

Silver

Silver

Bronze

Bronze

Industry

Industry

Industry

Official Travel Agent

Official Airlines

Official Hotel

Partners

Partners

Partners

Venue

Luxury resort & spa hotel on Karon Beach, Phuket

Holiday dreams come alive at our Mövenpick Resort & Spa Karon Beach Phuket, a truly wonderful spa resort in Thailand. Amid the lush tropical gardens and just steps away from pristine sands of Karon Beach, are range of luxurious rooms perfect for any family or friend holiday plan or special occasion. Exclusive Villas, perfect for couples seeking the ultimate comfort and privacy, are surrounded by beautiful gardens.

Spend some time enjoy your tropical surroundings in one of our 4 swimming pools or indulge yourself at The Spa after spending some time working out in the fitness centre. There’s plenty to do for the kids as well, who will be entertained all day in The Play Zone. In the evenings, treat your family to fabulous dining in one of our 4 restaurants.

Learn more

Press Release

DISRUPT OR BE DISRUPTED - XVII ABC WORKSHOP Sep 1-4, 2016 IN PHUKET

MEDIA RELEASE:

PETALING JAYA, August, 2016 – The 17th ABC Media Workshop 2016 at the Mövenpick Resort in Phuket between September 1 and 4 aims to explore the primary challenge being faced by most marketers and media channels today: Disruption.

Marketers today are increasingly encountering and managing …

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