IFABC Mission & Values

Mission

To encourage and facilitate the exchange of experience between the member organisations.
To work towards greater standardisation and uniformity in the reporting circulations and other data.
To encourage the establishment of an audit bureau of circulations in countries where such bureaus do not exist.
To co-operate with national and international organisations in any way connected to members’ activities.

Objectives

To facilitate the growth of audited circulation and other media data bureauby introduction of the Members to local interested parties in unrepresented countries to either assist in the set-up of their own audit bureaux or provide audit services to local media.
To have a central information and resource centre for access by Members and relevant external organisations.
To maintain an IFABC website as a constructive information portal.
To have direct links to all Members from the central office to the IFABC.
To conduct research on behalf of IFABC.
To handle all cross border, Regional and International enquiries from external sources.
To conduct International marketing programmes on behalf of IFABC.
To be represented at relevant International forums and attend relevant International Organisations meetings.
To generate and manage contacts with global advertisers, advertising agencies, media buying agencies and publishers.
To assist in the development of new Member countries.
To have access, upon request, from the headquarters of the IFABC to member’s current public information, such as:
- Rules and Regulations
- Description of Members’ organisational structure and listings of working parties/committees.
Not confidential procedures or information as determined by a Member.
To perform such functions and directions as determined by the General Assembly of the IFABC.

Affiliations