In essence, independent audit bureaus are founded and prosper because advertisers and advertising agencies are united and persistent in their demand for independently audited circulation and other data. In the early formative stages in the development of an audit bureau, it is essential that majot media participants accede to advertisers and accept the discipline of audits. This action, will in effect, challenge other significant industry participants to join their peers in the acceptance of  independent audits.

The IFABC Central Office will gladly assist in all apects of the formation and give guidance, advice and direction.