In March 1975, the Audit Bureau of Circulations was incorporated  under the provisions of the Companies Act. Its creation was the result of the efforts of a working committee that comprised representatives of the Malaysian Advertisers Association (MAA) and Association of Accredited Advertising Agents Malaysia (4As).

THE TASK

1. To obtain accurate circulation figures of all printed media vehicles that sell advertising space and to obtain information on the areas of distribution.
2. To establish standard formats and methods for ascertaining the net sales figures for all printed media.
3. To obtain accurate information on viewership/ownership of other media, such as cinema and television subscription, and to establish a standard method in obtaining the information.
4. To obtain such other information in respect of printed media as may be necessary to enable an advertiser to properly estimate the value of the media for advertising purposes.