ABC disseminates verified, transparent and accountable circulation numbers of its members; it is not arbitrary.
An audit sanctioned by the Audit Bureau of Circulations (ABC) will quickly reveal the truth. As an eminent self-regulatory auditing organisation, ABC is responsible to advertisers, advertising agencies and the media they use, for the verification and dissemination of their members’ circulation data and other relevant information for the benefit of the advertising marketplace. That’s why any publication who is a member of ABC will pass the lie detector test – which means you can trust their numbers.
ABC stands for transparency, credibility and accountability. And ABC sanctioned audits are independent and comply with global standards, ensuring that circulation figures are reliable.